ABCD

Map of towns and wards of Sandwell

Asset-Based Community Development. In short, ABCD challenges the traditional approach of community development, where people focus on what their needs are, and then try to find resources to solve them, instead we focus first on what assets you already have (people, physical assets, buildings, skills and talents, etc) and then see what and how needs can be met based on them.

Community Development Map

ABCD refers to a type of community development based on the work of Professors Jody Kretzmann and John McKnight. It challenges the traditional deficit-based approach that tries to solve urban and rural development problems by focusing on the needs and deficiencies of individuals, neighbourhoods, towns, villages, etc. Instead, it demonstrates that local assets (people, physical assets etc.) and individual strengths are key to ensure sustainable community development, and that people have a life of their own choosing.

This will transform the way you approach your community development.

Discover the Power of ABCD for Church Leaders


Equip your church to build thriving, faith-filled communities.

Are you a church leader who wants to see your congregation come alive with purpose, connection, and hope? Do you dream of a church that doesn’t just serve the community — but is the heartbeat of it? Then Discovering ABCD is for you.

ABCD is a transformational, faith-aligned approach to community development that starts by recognising the God-given gifts, assets, and potential already present in your people and neighbourhood. Instead of focusing on problems or deficits, ABCD helps you uncover the strengths, skills, and passions within your congregation and local community — and harness them to build something truly life-changing.

Imagine your church becoming a place where local people work together. Creating healthier, safer, more inclusive communities, rooted in shared faith and purpose. ABCD provides the tools, inspiration, and practical steps to make that vision a reality. It’s about doing mission differently — empowering people to lead, collaborate, and create lasting impact through the strengths God has already placed among them.

Through Discovering ABCD, you’ll learn how to:

  • Identify and celebrate the unique assets within your congregation and community
  • Build stronger relationships between your church and local partners
  • Encourage members to share their gifts in meaningful, faith-driven ways
  • Cultivate sustainable growth that reflects Christ’s love in action

If you’re ready to see your church become a catalyst for community transformation, we’d love to help you begin your ABCD journey.


Contact us today to find out how Discovering ABCD can help your church grow. In faith, service, and connection making a lasting difference where it matters most: right in your own community.

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